Want an additional set of fingers? How solopreneurs can lean on generative AI to scale their enterprise

Do not go it alone

Solopreneurs, or those that launch and run their enterprise on their very own, can vary from part-time freelancers who’re slowly rising a ardour mission to full-time small enterprise house owners like photographers, sellers of handmade items and private cooks.

Solopreneurs face their very own distinctive set of challenges as small enterprise house owners, and as you’ll have guessed, restricted time and sources are on the high of the checklist. With out staff to assist tackle a few of the work, solopreneurs must handle their merchandise and stock, construct a robust on-line presence, develop a gross sales and advertising and marketing technique, curate social media posts, and draft and ship e-mail newsletters. And that’s simply earlier than lunch!

Nonetheless, as generative AI techniques like OpenAI’s ChatGPT or Google’s Bard develop into extra extensively accessible, solopreneurs gained’t must put on all these hats on their very own.

In the event you’re a solopreneur, listed here are 5 methods you should use generative AI as your first – albeit synthetic – worker.

1. Upskill, upskill, upskill

You’re one individual and may’t probably be the skilled at all the things that your small business wants. However you may study. Generative AI techniques have entry to tens of millions of sources that you should use to assist fill within the gaps in your present skillsets.

For instance, an electrician may need a sixth sense for wiring a ceiling fan, however might not be a talented marketer—they might use AI for assist with content material creation like commercial textual content, social media posts, responses to buyer inquiries, constructing a social content material calendar and extra. Or a graphic designer might use AI to conduct market analysis and collect insights on business developments to establish new alternatives and make extra knowledgeable enterprise choices.

Consider leveraging AI such as you would a enterprise associate. Use it to avoid wasting time, enhance effectivity, and achieve a aggressive benefit for your small business.

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2. Brainstorm new concepts

Unsure what’s the very best area identify on your new enterprise? Or have an e-mail topic line, however want it was a bit extra catchy? Use AI to brainstorm and bounce round concepts. Listed below are some enjoyable issues to brainstorm with AI to get the juices flowing:

  • Enterprise concepts based mostly in your hobbies
  • Names for your small business
  • Hashtags for a social media contest or marketing campaign
  • E-mail topic strains
  • Analyze throughout a number of buyer evaluations to focus on the important thing areas it’s best to give attention to
  • Various high-quality emblem on your model

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3. Entice new prospects

As a small enterprise proprietor, you perceive that serving to potential new prospects discover you is vital to rising your small business. Doing this usually entails a number of layers of promoting, together with Google Advertisements, social media, strategic copywriting of your web site and extra. GoDaddy not too long ago created a Small Enterprise Generative AI Immediate Library designed that can assist you use generative AI platforms for this actual goal. We’ve got prompts that provide help to use AI to establish the very best website positioning key phrases on your web site, generate compelling social advertisements, write participating product descriptions, create social posts that resonate with a particular buyer vertical and extra.

Earlier than utilizing AI, set up some clear tips for the kind of content material you need the mannequin to supply—this could embody something from tone of voice to vocabulary, size and even particular subjects to keep away from. Decide from GoDaddy’s prompts or create your individual and make sure you use very particular inquiries to information the AI’s responses. The extra particular your prompts, the extra related and on-topic the content material you’ll get again.

4. Retain your present buyer base

Buying new prospects prices five times to 10 times more than selling to a current customer. You might additionally lean on generative AI to assist encourage repeat prospects as one other extremely cost-effective strategy to develop your small business. You should use AI to:

  • Rapidly craft responses to buyer evaluations
  • Draft customized, automated thanks emails to ship as soon as a product is delivered
  • Write promotional emails round a specified topic, tone and target market

As a solopreneur, think about using generative AI to offer around-the-clock buyer help—for instance, you may construct AI into automated chatbots in your web site to assist deal with widespread buyer inquiries, like delivery info, returns and refunds. This may save each you and your prospects time and supply a greater general expertise.

You should use AI that can assist you at each stage of your small business—whether or not you’re brainstorming a enterprise identify or making subsequent month’s social content material calendar. Having a built-in second “set of fingers” out there 24/7 will provide help to work extra effectively and in the end propel your success as a solopreneur. Nonetheless, as with most rising improvements, there are tips on learn how to use it safely. Beneath are some suggestions for utilizing AI that we suggest:

Don’t enter private or proprietary info into AI: As a basic rule, solely share content material into AI that you just wouldn’t thoughts different folks seeing. By no means enter your buyer’s private or contact info into AI, and maintain any proprietary info or secret recipes off the platform.

Use human editors: Though AI is wise, it could typically share inaccurate or biased info and must be used as a primary draft, quite than a remaining draft. There may be additionally no telling if solutions have been generated utilizing one other firm’s mental property, which can create dangers. You need to frequently evaluate the content material generated by AI to make sure it aligns together with your model tips and enterprise wants, and provide help to establish any potential biases or inaccuracies.

At all times fact-check for accuracy: AI techniques are all the time studying and pull from content material everywhere in the net. Nonetheless, some AI techniques have been constructed utilizing digital content material as much as a sure date, that means their information is restricted they usually can’t reply questions associated to present occasions.

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