Learn how to Turn out to be a Content material Developer

Need to work with content material, however undecided what function is greatest for you? Discover out what it takes to develop into a content material developer.

Content material builders write and publish all kinds of content material. However additionally they know a factor or two about HTML and web sites.

If you happen to’re considering studying extra about this multifaceted function, learn on. We’ll talk about what a content material developer does, what they do, and the right way to develop into one.

What Is a Content material Developer?

Content material builders analysis, create, publish, and distribute content material for web sites or publications.

Whereas the duties of the function fluctuate by firm, content material builders may go on: 

  • Weblog posts
  • Web site copy
  • Social media posts
  • Video content material
  • Podcasts
  • Ebooks
  • Infographics
  • And extra

Firms usually rent content material builders to create and publish content material that follows a longtime model voice. Sometimes, content material builders work with an organization’s advertising and marketing group. 

Under, we’ll cowl the abilities you’ll have to develop into a content material developer, in addition to typical duties and duties.

What Do Content material Builders Do?

We’ve lined some frequent issues content material builders may publish. However what does their day-to-day seem like?

Listed below are some typical duties for a content material developer:

  • Analysis content material matters, goal demographics, and merchandise
  • Write and edit weblog articles and social media posts
  • Supply or create visible content material, like graphics and movies
  • Optimize current web site content material for web optimization greatest practices
  • Guarantee all content material follows in-house requirements for fashion and model voice
  • Determine and repair errors on an organization’s web site platform

Content material Author vs. Content material Developer

Many individuals discuss with “content material author” and “content material developer” interchangeably, however they describe two distinct roles.

Content material writers create written content material for manufacturers (usually adhering to web optimization greatest practices). They write many varieties of content material, together with weblog posts, white papers, case research, and so on.

However usually, content material writers gained’t be concerned in your complete content material creation course of. They oversee simply the written copy.

Content material builders, however, are answerable for your complete manufacturing course of. 

Along with writing and proofreading, they analysis, publish, optimize, and monitor the content material. This might embrace written content material, graphics, video content material, podcasts, and different codecs.

Due to this, content material builders ought to have a variety of abilities. Let’s cowl just a few of crucial ones.

What Abilities Do Content material Builders Want?

Primarily based on what content material builders do, they need to have a mixture of writing and technical abilities. 

They should create content material that may resonate with their audience. However additionally they have to publish the content material and repair formatting errors inside a content material administration system (CMS).

Right here of the principle abilities we suggest engaged on in case you’re attention-grabbing in turning into a content material developer:


Analysis is a big a part of a content material developer’s job. The content material they produce must be updated and correct.

And correct, useful content material helps construct a model’s credibility.

“Analysis” is an umbrella time period that encompasses digital analysis, buyer interviews, surveys, and extra. Content material builders could have to get inventive relying on their assignments.

To start out the analysis course of, join a free trial of Semrush and use instruments like Subject Analysis. 

Merely select a subject, and the software will present you associated headlines, questions, and searches. 

topic research tool

You possibly can provide you with loads of content material concepts with the assistance of a single software.

Associated studying: Learn how to Discover Weblog Publish Concepts

Writing and Enhancing

Writing is a big a part of the function for content material builders. Bulletins, product adjustments, and gross sales choices occur rapidly on the earth of promoting. 

A content material developer wants to jot down compelling copy that matches an organization’s tone of voice. 

It’s essential that they’re comfy writing as a result of they’ll seemingly be producing a variety of written content material codecs.

It’s additionally necessary that content material builders have modifying abilities. They’ll have to proof their very own copy, plus spot errors and inaccuracies on reside content material that might intrude with person expertise.

We suggest utilizing a software like web optimization Writing Assistant everytime you work on written content material.

Sort or import textual content from the online, and also you’ll get grades on your content material’s readability, web optimization, originality, and tone of voice:

writing assistant tool

You can even join the web optimization Writing Assistant to WordPress, Google Docs, and Microsoft Phrase.

Additional studying: web optimization Copywriting: Learn how to Create Content material Than Ranks

Search Engine Optimization (web optimization)

web optimization is the method of bettering your web site’s rankings on engines like google like Google. As a result of content material builders produce net content material, they need to be acquainted with web optimization fundamentals.

Whether or not you’re optimizing web site copy, publishing a weblog, or writing product descriptions, you want to observe web optimization greatest practices if you’d like your web site to rank.

And the upper an organization web site web page ranks within the SERP, the extra visits (and enterprise) they’re certain to get. 

Additional studying: What Is web optimization, web optimization Writing Information, web optimization Fundamentals

Multimedia Content material Creation

Net content material builders don’t simply create written content material. So it’s necessary that they’re multifaceted of their talent set.

The perfect content material builders are additionally acquainted with creating graphics, video content material, and audio content material.

If you happen to’re nonetheless increasing your talent set, use a software like Canva to get began. They’ve templates for nonetheless adverts, social media graphics, infographics, and different pictures that you could be want.

And discover skilled, free inventory images from websites like Unsplash, Pexels, and Pixabay.

Associated studying: Picture web optimization, Social Media Video Marketing

CMS and HTML Proficiency

Content material builders spend a variety of time within the backend of their firm’s web site. They usually’ll have to publish content material on to the positioning’s CMS.

So it’s necessary to grasp frequent CMSs, like WordPress and Wix. This fashion, content material builders can publish error-free content material, spot technical bugs earlier than they develop into an issue, and, ultimately, educate group members to do the identical.

Most CMSs don’t require deep coding data to function. Nonetheless, it may be helpful to know fundamental HTML in case you’re going to publish content material.

Realizing fundamental HTML means that you can repair all kinds of CMS bugs and points. So it’s a helpful talent for any content material developer.

Associated studying: HTML Tags Listing: HTML Cheat Sheet

How To Turn out to be a Content material Developer

If you wish to pursue a profession in content material improvement, listed below are just a few suggestions you are able to do that can assist you get began:

Many corporations require a level or equal certification for advertising and marketing roles. Advertising, writing, or graphic design levels might help you get a leg up. However don’t be discouraged in case you don’t have a proper diploma.

There are many free on-line assets you should utilize to study extra about writing, modifying, publishing, visible content material, and so on.

Listed below are just a few that we suggest:

Additionally take a look at Harry Dry’s Marketing Examples blog to study extra about what units nice content material aside.

Get Arms-On Expertise

Arms-on expertise by way of an internship or freelance place will show you how to: 

  1. Decide if you wish to be a full-time content material developer
  2. Develop your talent set so that you just’re prepared for a full-time place

Use a web site like Taproot or Catchafire to seek out alternatives and acquire sensible expertise in your area. Whereas additionally volunteering for a superb trigger. 

Subsequent, use your expertise to create a portfolio.

Create a Portfolio

A portfolio is a set of paperwork that symbolize a inventive skilled’s work. 

Like this:

build your content portfolio

Hold monitor of every part you’re employed on. And remember the fact that webpage copy isn’t without end—so make sure you seize screenshots and save articles of labor you’re pleased with in case they’re up to date later.

Get began by making a free portfolio with GoDaddy, Authory, or Squarespace.

Don’t be discouraged in case you don’t have any skilled samples but. Get inventive and publish your personal samples. 

You don’t have to have a enterprise or perhaps a web site, both. Give you a pretend enterprise and publish samples for it in your portfolio. Or in case you actually need to impress an organization you’re making use of to, you’ll be able to create a pattern for his or her model.


Anybody can community today because of LinkedIn and different social networking websites. 

Begin by following individuals and firms you’re considering. Interact with their content material and hold a watch out for open positions.

You can even use LinkedIn’s job search search function to seek out roles you’re considering. Then, attain out to the hiring supervisor in the event that they’re listed. In the event that they aren’t, navigate to the corporate’s LinkedIn web page to try to discover somebody in a associated function or division.

Content material Developer Job Description 

Each firm has completely different necessities when trying to find a content material developer, however some job necessities are extra common. 

We analyzed a few of the best content material developer job postings to create an outline on your reference:

Duties and Tasks

  • Create quite a lot of digital content material codecs 
  • Observe web optimization greatest practices
  • Carry out background and viewers analysis 
  • Proofread content material for accuracy and errors
  • Publish content material on the web site/CMS
  • Observe in-house copy and formatting requirements
  • Monitor content material efficiency

Necessities and {Qualifications}

  • WordPress expertise
  • Primary HTML data
  • Challenge administration abilities
  • Adobe InDesign and Photoshop expertise
  • Familiarity with web optimization and web optimization instruments
  • Consideration to element

Common Wage for a Content material Developer

The estimated whole pay for a content material developer is $61,453 per 12 months in the US space, with a median wage of $58,213 per 12 months.

If you happen to’re simply beginning out, the estimated entry-level wage for this function is $55,945.

Develop Your Content material Developer Abilities

Whether or not you need to get a content material developer job or you have already got one, it’s necessary to maintain working in your talent set.

Before everything, keep updated with tendencies in advertising and marketing and web optimization. And if in case you have the time, incomes certifications and familiarizing your self with new instruments and software program will solely assist.

Regardless of your background, you’ll be able to develop into a powerful content material developer if in case you have the precise abilities.

Listed below are just a few assets we suggest for additional studying: