a glance again at 2022 and forward to 2023
Get able to replicate on a yr of empowering on-line entrepreneurs with new options and enhancements to the GetResponse platform. Be a part of us as we glance again on a yr of progress and progress.
The main focus is all the time on our clients, and we try to equip them with the instruments they should successfully interact and develop their viewers, propelling their enterprise ahead.
Our mission in 2022 was to make reaching, speaking, and promoting to your viewers sooner and simpler. We’ve added new instruments, improved integrations, and expanded analytics capabilities that will help you do exactly that.
This text will take you thru a chronological overview of all of the enhancements and enhancements launched in 2022. We’ve additionally included a sneak peek into what’s coming in 2023.
We’re excited to share this journey with you and sit up for persevering with to assist our clients obtain their advertising and marketing and enterprise progress targets.
Let’s get into the temper with a video recap of our 2022 highlights:
Desk Of Contents
January: Shutterstock photos
We began the yr robust with an thrilling new addition to our platform – 2 million free inventory photos from Shutterstock.
These photos at the moment are accessible to make use of as a part of any GetResponse plan throughout your entire platform (together with all electronic mail editors, the touchdown web page editor, web site builder, funnels, information, and pictures supervisor.)
This permits our customers to simply add high-quality photos to their advertising and marketing campaigns with out the necessity to buy extra picture licenses. Because of the Shutterstock photos, our clients can streamline their design course of and save each time and money.
February: Ecommerce studies
In February, we launched new ecommerce studies that will help you higher plan your advertising and marketing and communication methods based mostly in your ecommerce outcomes.
This function provides you an summary of all of the important metrics that ecommerce companies want to trace to perceive their retailer’s efficiency and make knowledgeable, data-driven choices about how they need to talk and market their affords to their clients.
With these insights, ecommerce retailer house owners can construct lasting relationships with their clients and switch one-time consumers into returning ones. They’ll do that by sending related communication, establishing what sort of content material works greatest, and incorporating that with the ecommerce information immediately from the shop.
GetResponse gained’t even be a middle for monitoring the shop’s efficiency. We need to be the middle of promoting and communication across the retailer – it might sound related, however for ecommerce house owners, there’s an enormous distinction. So due to ecommerce information gathered inside GetResponse, they will plan, execute, and adapt their advertising and marketing technique.
One of many key parts of ecommerce studies is real-time information. Customers can see their gross sales as they occur inside GetResponse, permitting them to make fast and correct choices.
The hen’s-eye view helps customers see the entire variety of orders, the typical order worth, and the entire income generated by their retailer in a single look. This helps them perceive the general efficiency of their enterprise.
The studies additionally present a breakdown of orders and income over time, permitting customers to establish patterns and tendencies. This helps them perceive their enterprise’s seasonality, detect anomalies, and modify their technique accordingly.
👉 Study extra concerning the ecommerce information you possibly can ship to GetResponse from our Assist Heart
March: Fast transactional emails
Fast transactional emails arrived at GetResponse in March to assist companies streamline their electronic mail communications even additional.
This function permits for a one-click setup for automated order confirmations and deserted cart emails.
The personalized automated order confirmations enable you match your model’s identification all through all of your advertising and marketing communication and allow you to begin constructing a powerful relationship along with your clients from day 1. To make them much more impactful, you possibly can enrich your messages with upsell affords or add bonus content material to assist your clients get extra out of your provide.
Then again, the deserted cart emails will enable you drive extra income from individuals who’ve visited your retailer however didn’t full the order. This helps you run your advertising and marketing campaigns extra effectively, and it’s carried out on autopilot.
Fast transactional emails are important for constructing belief and offering transparency to clients. Additionally, they’re tremendous straightforward to create with GetResponse’s drag-and-drop electronic mail creator, which permits customers to create partaking emails with minimal effort!
👉 Study extra about how Fast Transactional Emails work and get impressed by these high-converting deserted cart electronic mail campaigns.
April: Video library
With our instruments and options continuously rising, we needed to assist our clients study and enhance their expertise with an easy-to-access video library inside their accounts. This useful resolution permits customers to rapidly discover and observe tutorials with out having to go away their accounts.
The tutorials cowl a variety of subjects, from newbie to superior stage, and are designed to assist our clients get probably the most out of our platform. With the video library, customers can rapidly study new options, troubleshoot any points they could have, and uncover new methods to enhance their advertising and marketing campaigns.
Might: Types and popups
Our kinds and popups acquired an excessive makeover and a brand-new creator in Might.
This function is important for all companies with an internet presence. Types and popups convert extra web site guests into electronic mail subscribers you possibly can nurture along with your electronic mail communication, turning them into loyal clients very quickly.
The creator lets you make automated popups, banners, and bars, and it got here filled with highly effective options like sensible focusing on, with which you’ll present your affords on the good second when your guests are most certainly to transform. Plus, the software options a wide range of completely different popup sorts like exit-intent, scroll-triggered, timed, and extra to make sure your guests don’t go away with out subscribing or gained’t miss out on any of your wonderful affords.
Creating popups has by no means been simpler. With our drag-and-drop editor, you possibly can simply construct lovely popups that suit your model very quickly. What’s extra, their set up is a breeze! Only one line of code is sufficient to launch a whole bunch of popups in your web site.
Similar to it takes no time to create the popups, it took no time for our customers to start out recommending merchandise, rising their lists, showcasing new additions, amassing suggestions, and a lot extra.
👉 Study extra about how the kinds and popups from GetResponse work and tips on how to create the proper popup.
June: New cellular app
Each marketer wants a sidekick, and in June, we launched one – our new cellular app.
Whether or not you might have an iOS or Android device, now you can handle your campaigns with just some faucets in your cellphone. And what higher method to keep on high of your corporation than to have all of it in your palm?
We’ve made it tremendous user-friendly and straightforward to navigate, so you’ll find what you want rapidly and simply. Plus, we’ve added a customizable dashboard, so you possibly can examine in on how your corporation is doing at a look. You possibly can even ship drafts, plain-text messages, and resend current newsletters all out of your cellphone.
And let’s not neglect, you might have immediate entry to buyer information, so you possibly can see how your record is performing, add new contacts and handle tags on the go. If that you must examine in your newsletters or autoresponders, we’ve acquired you coated.
Briefly, the brand new cellular app is the last word sidekick for your corporation. Irrespective of the place you might be – on the prepare, on the seaside, or simply out and about – you possibly can all the time maintain your corporation working easily.
Need to obtain the cellular app straight away? Simply scan the QR code beneath:
👉 Study extra about what you’ll discover contained in the GetResponse cellular app.
Honorable point out: YouTube Shorts format help in electronic mail creator
In June, we additionally launched YouTube Shorts format help in electronic mail creator. This permits our clients to simply embed YouTube Shorts movies of their emails, offering them with a brand new and interesting method to talk with their viewers.
Prospects can now use Shorts in emails to showcase merchandise, present tutorials, or share another movies they see match – it’s a superb method to make electronic mail campaigns extra interactive and dynamic.
July: Promo codes
July was a scorching month, and so was our replace!
We launched the promo codes function, accessible in GetResponse for many varieties of emails, fast transactional emails, and kinds and popups.
This function seamlessly synchronizes along with your Shopify retailer and lets you use codes to advertise an ongoing or upcoming sale, or to reward your loyal clients.
Need to promote seasonal offers? Use a popup with a promo code to promote occasions akin to Black Friday. Need to scale back deserted carts? Present your popup with a promo code when a cart is about to be deserted. Need to provide limited-time reductions? Mix the promo code with a timer in your popups to drive urgency.
Because the launch, our promo codes have been used 1000’s of instances to reward loyal clients, drive conversions, and make gross sales soar.
Replace: As of January 2023, we’ve launched one other enhancement to our promo codes: making them distinctive. This distinctive promo code offers a extra customized expertise and is right when working loyalty applications. Furthermore, it helps you create a way of urgency inside your viewers.
August: New integration with affiliate panel
August was all about making connections (and incomes some additional money ;).) We launched a brand new integration that makes it tremendous straightforward to unfold the phrase about GetResponse and earn affiliate commissions.
With the brand new integration, you possibly can join a GetResponse account, mix your GetResponse and Affiliate accounts, examine your progress, and seize your distinctive affiliate hyperlinks multi functional place.
Plus, it’s now much more handy for our non-English talking customers with the choice to vary the panel language to English, German, Spanish, Italian, and Polish.
September: Shopify Market
September was a month of accomplishments, as our app was formally added to Shopify’s Marketplace.
And we didn’t cease there. Over the past yr, we launched and improved a set of ecommerce instruments so that you’ll have every little thing that you must convert extra guests into clients:
- Types and popups to seize their consideration
- Promo codes to entice them with reductions
- Fast transactional emails to maintain them within the loop
- Ecommerce parts in advertising and marketing automation to focus on your clients extra exactly
- Product suggestions to point out them what else they could like
- Superior segmentation to personalize their expertise
- And internet push notifications to maintain them coming again for extra.
Consider it as your personal private gross sales group, all the time working laborious that will help you drive gross sales. Now with the added comfort of being accessible on Shopify’s Market.
👉 Study extra concerning the GetResponse for Shopify integration.
October: Net Join
October was about making issues easy and environment friendly; that’s why we launched Net Join – a robust function that lets you join a number of GetResponse options to your web site with only one line of code.
With Net Join, you possibly can simply add kinds, popups, internet push notifications, and extra to your web site, in the end growing conversions and driving gross sales.
One of many key advantages of Net Join is that it lets you personalize your communication along with your web site guests by focusing on them based mostly on their conduct.
For instance, you should utilize it to focus on individuals who visited a selected URL and provide them tailor-made communication. Present completely different kinds and popups to completely different teams of holiday makers, or ship customized internet push notifications to individuals who have deserted their procuring carts. Net Join additionally lets you upsell your gadgets with automated post-purchase communication.
👉 Study extra about what Net Join is and the way you should utilize it in our Assist Heart.
November: Advert audiences
In November, we made the way in which you create your Google Adverts extra exact by introducing Advert audiences, a brand new function that lets you goal or exclude a selected phase of individuals, leading to decrease prices of promoting and better-targeted campaigns.
We additionally launched a brand new method to create your Google Adverts, focusing in your objective. With this new function, you possibly can create advertisements tailor-made to your particular wants, making certain they attain the fitting viewers.
We’re proud to say that GetResponse is among the first companions within the EU to supply this integration, and we’re excited to see the impression it’ll have on our clients’ promoting campaigns. With Advert audiences, you’ll be capable to create simpler advertisements and drive conversions.
👉 Study extra about tips on how to create Google Adverts in GetResponse.
Honorable point out: A/B take a look at studies
Now you possibly can see precisely the place your subscribers are clicking with a devoted click on map for every variant.
Evaluate key metrics between variants at a look and look at who opened or clicked on every variant. Plus, obtain an entire report back to your pc for additional evaluation.
A/B take a look at studies offer you a deeper understanding of your subscribers’ conduct and enable you optimize your electronic mail campaigns for higher efficiency.
👉 Learn to create an AB take a look at in GetResponse and electronic mail marketing campaign AB testing greatest practices.
December: New templates, customized area emails, and Chats updates
December was an enormous month for GetResponse, with the launch of 38 recent electronic mail templates, the choice to create an electronic mail on a customized area, in addition to new updates to our Chats function.
38 new templates have been designed to assist our customers create lovely, professional-looking emails with ease. They cowl a variety of industries and kinds, from ecommerce to occasion invites, and are absolutely customizable to be able to make them your personal.
The Chats function obtained a number of updates all year long, together with the flexibility so as to add contacts to a selected record by means of the chat, improved efficiency, new sound notifications to select from, extra stats, electronic mail notifications about new conversations, and the flexibility so as to add chat company as subscribers to consumer lists in GetResponse.
Moreover, we added the choice to have a compulsory seize type earlier than the primary message, permitting customers to acquire clients’ particulars earlier than beginning a dialog. We additionally built-in Chats with consent fields and launched “open chat” triggers that routinely open the chat window after a specified time or web page scroll.
Creating an electronic mail on a customized area additionally turned accessible – it helps with getting your emails to the primary electronic mail inbox, authenticating your electronic mail with DKIM, DMARC, and SPF, trying skilled, growing belief in your model, and selling model consciousness.
👉 Study extra about utilizing GetResponse chats on our weblog and Assist Heart.
2023 sneak peek
In 2023, we’re specializing in optimizing core GetResponse options that may enable you grow to be a simpler communicator (so your viewers sees and engages along with your content material extra typically) and enhance your corporation’s on-line visibility to develop your viewers, retaining your advertising and marketing funnel full from high to backside.
What are you able to anticipate in 2023?
Whereas we are able to’t give all the main points away, we’re thrilled about what’s to return and need to allow you to in on our plans.
- Reducing-edge AI know-how to create and encourage the emails you ship to your viewers based mostly on excessive conversion greatest practices. We’ve heard from a whole bunch of consumers and entrepreneurs that writing the content material to your emails is among the most time-consuming and troublesome duties you face. Utilizing the facility of synthetic intelligence, you’ll enhance your electronic mail advertising and marketing efficiency and enhance your productiveness. Final yr proved that AI is king, and its reign will change the way forward for profitable on-line advertising and marketing.
- A strong however easy new interface so as to add and handle your contacts – making it simpler than ever to develop your record and goal your communication. With this enhancement, you’ll be capable to create super-specific segments and highly-targeted viewers teams that may end in larger engagement along with your emails.
- Even extra advertising and marketing automation triggers that deploy emails, popups, and extra based mostly on what your subscribers, web site, and ecommerce store guests do (or don’t do!). This implies extra alternatives to attach along with your viewers routinely and, once more, enhance relevancy and personalization much more. (And, as we all know, there’s no higher method to drive conversions! In actual fact, our information exhibits that triggered emails have a lot larger open charges and click-through charges than common electronic mail campaigns – 36% and 15%, respectively, in comparison with a daily e-newsletter’s common of 20% open charges and 12% click-through charges.)
Bonus useful resource: On the lookout for new methods or recent causes to attach along with your viewers in 2023? Obtain our International Marketer’s Calendar for 2023 to find new alternatives, begin planning campaigns, and prepping touchpoints along with your clients this yr.
- We’re additionally including new and improved ecommerce integrations and promoting instruments that make the method of promoting and speaking your ecommerce affords smoother and extra environment friendly. This implies you’ll be capable to streamline your advertising and marketing and gross sales course of and, in the end, enhance your income.
- Final however not least, we’re going to implement much more options to our GetResponse cellular app to make it simpler so that you can keep on high of your campaigns, make fast changes whereas on the go, be extra aware of your viewers and adapt to their wants and preferences immediately, wherever you might be. (Obtain the cellular app for iOS or Android in the event you haven’t already!)
A glance again at our progress and a glimpse into the longer term
It’s been an unimaginable journey in 2022, and we’re happy with the GetResponse platform evolution. We develop to help the rising companies of our clients.
By offering our 100,000+ clients with the instruments they should interact and develop their viewers, we’ve seen the unimaginable outcomes they’re capable of obtain:
- Over 700 million emails delivered weekly
- Over 1 million new leads generated month-to-month
- 1000’s of transactions processed every day
Our clients have had nice success with GetResponse, they usually’re excited to share their tales with you. Take a look at our buyer success tales to see how we’ve helped companies like yours attain their full potential.
However we’re not resting on our laurels – we’re not carried out but! We all know that the digital panorama is continually evolving, and we’re dedicated to staying forward of the curve.
Our group is happy to see what 2023 has in retailer for us and assured that the brand new options we’re engaged on will take our customers to the following stage. We’re not simply offering you with the instruments – GetResponse is offering you with the means to remain forward of the competitors and to make your corporation thrive.
We’re on this collectively, and we are able to’t wait to see the place the following chapter of our journey takes us.
Do you know? You possibly can share your ideas and strategies to assist form the route of GetResponse in 2023. Your suggestions has a direct impression on our future developments.
Thanks for being part of our story.
And in the event you haven’t joined us but, why wait? Be a part of us right this moment and begin your journey towards success. Join a free GetResponse account and see for your self how our options may help your corporation thrive within the coming yr and past.